INSTAGRAM TIPS FOR B2B COMPANIES

Any marketing strategy on Instagram is necessarily subject to the characteristics of the company and its audience. However, there are some good practices or general recommendations that we can take into account to begin with. You can also use strategies to get real instagram followers.

THE VISUAL LANGUAGE

Telling a story with pictures is not easy. B2B companies need to look for a particular approach when creating this type of content, combining the visual language - what the photo says - with the text that accompanies it. But, in any case, the stories on Instagram will always be brief: very few people will read a long text at the foot of a photo or a video. The key at this point is to communicate effectively, putting the image first, and provoking the interpretation from the descriptive text that accompanies it.

LOOSE TIE

Instead of using stock images, it is good to give yourself the opportunity to share spontaneous photos that show what the company is like inside. You can share some workspace, or images of the production process in progress. Sometimes, a good photo manages to reflect the values of a company very well without having to create an institutional piece.

JOIN THE CONVERSATION USING HASHTAGS

Hashtags allow you to connect companies and people with certain topics and situations. Participating in them with your own material, or leaving comments, is a good way to provoke brand awareness. It is advisable to explore and follow the most relevant, as well as choose some to incorporate systematically in the publications, taking into account that on Instagram it is accepted the use of many hashtags for each post.

CONNECT WITH INDUSTRY BENCHMARKS

Influencer marketing is growing, stimulated by companies and individuals that seek to position their content to reach more people. In this aspect, generating connections with accounts that are a reference for the industry can amplify the message of a company. You can also boost your posts as you can buy instagram likes and followers.

COMPANY PROFILE

Activating a company profile provides access to statistics and enables extra fields to load the contact data (email and telephone), postal address and information about the item or market in which the business is developed. In addition, the company profile activates the possibility of promoting publications within Instagram. All these helps you to gain more traffic and you also increase public engagement as you can buy instagram followers online.

OPTIMIZE THE BIOGRAPHY

The text of the biography should reflect in a concise and attractive way what a company does. It is advisable to include hashtags in the description, always in a natural way, and take the opportunity to insert a link. The link can go to the company's website, to its latest post, or to a landing page with an attractive offer.

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